TOTEM ROAD CHATS TO CAMILLE WALALA

TOTEM ROAD CHATS TO CAMILLE WALALA

November 17, 2017

 

London based designer Camille Walala

As part of TOTEM ROAD Curated X Bettina McILwraith we invited 28 guest artists and designers to collaborate with us over the next 3 months.

Camille Walala is one of our special guests, an internationally recognised design star,  having recently completed projects such as Walaland for the London design fair and landmark project WALALA X PLAY for NOW Gallery.

 TOTEM ROAD Windows designed by Camille Walala 

We asked Camille Wallala to create a unique window concept for us in her signature memphis pop infused style. The result are these stunning graphic peepholes that are bold and luminiscent, invoking in us a desire for sun and travel.

We chatted with Camille about her inspiration and process.

Where do your ideas come from?

I love to work with collage. I play around with shapes, colours and patterns until I find a composition I like. I then generally take the work to the computer and digitalise it.

How did you develop your style? 

My style has developed over many years of work. There have always been particular aesthetics that I have leaned towards and therefore have taken inspiration from, but its only through trial and error and repetition of work that I have found what I like and what I don’t like- inevitably developing my style. 

 

BOBO SUN Mask (Burkina Faso) from Africanologie for TOTEM ROAD

 

You've worked collaboratively throughout your career. What makes a successful collaboration in your mind?

In my mind the sign of a good collaboration is when the there is a balance between the people collaborating. Interest in the skills that are being shared is also very important! I very much enjoy the back and forth of ideas that working with someone else can bring. Sometimes the outcomes of the back and forth of idea sharing pushes my creativity to places I would never have imagined possible

 

Bold Pop Infused Window Concept and styling by Bettina McILwraith

You're all about the power of positive design. What emotions do you want people to feel when they see your work?

JOY!! HAPPINESS!! FUN!! And don’t take yourself too seriously. 

Real life hero? Who inspired you on this creative path?

My Dad. He set me realistic time deadlines over the course of my life so far. He taught me that it would take time for me to become comfortable with my creativity and that things don’t happen over night so don’t apply to much pressure on yourself to be successful from the very beginning. The struggle is part and parcel of becoming who you are!    

 "Net hanging" macrame pieces by Smalltown in the windows

 How do you work through rough spots, anxiety or blockages in your creative practice?

 Its very hard, I don’t have much free time anymore to put work down and go back to it and wait for the blockage to be over. I do quite a lot of meditation these days, I find it helps to clear my head. 

What has your practice taught you?

Perseverance! Anything worth waiting for takes time! 

Follow Camille on instagram 

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